Monday, June 26, 2017
Among many unexpected bonuses flying in from left field is this gem of a perspective on writing in which, of course, I have a more than passing interest, thanks to my own line of professional misadventures over the years.
As he begins to recount the process by which he and his two colleagues set out to create their startup pitch to prospective investors, our author take a paragraph out to address his question "What is writing?" With the politically incorrect candor that typifies his book as a whole, Garcia Martinez responds:
"It is me, the author, taking the state inside my mind and, via the gift of language, grafting it onto yours. But man invented language in order to better deceive, not inform. That state I'm transmitting is often a false one, but you judge it not by the depth of its emotion in my mind, but by the beauty and pungency of the thought in yours. Thus the best deceivers are called articulate, as they make listeners and readers fall in love with the thoughts projected into their heads. It's the essential step in getting men to write you large checks, women to takeoff their clothes, and the crowd to read and repeat what you've thought. All with mere words: memes of meaning strung together according to grammar and good taste. Astonishing when you think about it."
Small wonder literacy educators find the challenges so demanding.
Small wonder the theory can often seem so precious.
Small wonder the research can often seem to fall so short.
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