Monday, January 25, 2010

Generation M2: Media in the Lives of 8- to 18-Year-Olds


The Kaiser Family Foundation has just released a new report on the media uses of children and young people aged 8 to 18 years within the U.S. The report--
Generation M2: Media in the Lives of 8- to 18-Year-Olds
--surveyed a national sample of over 2,000 children and youth, and took into account young people's tendency to multitask with media (finding that on average young people spend 7.5 hours a day engaging with over 10 hours worth of media (e.g., they might listen to music while chatting via instant messenger and working on photoshopping an image to be posted to a discussion board later).

I haven't had time to read the full report, but skimming through the key findings reveals some interesting trends:

The report seems to focus on hours of media use, rather than kinds of media use (e.g., "computer" is a category of media use, but to what extent this is broken down into what young people are actually doing with the computer remains to be seen)--although this could be the fault of my cursory reading at this point. There also seems to be a strong emphasis in the report on media consumption--it'll be interesting to see what the body of the report has to say about children's and young people's media production.

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