Tuesday, April 19, 2005

Media hoaxes

Here's a really nice piece on media hoax memes from the PSFK blog. PSFK is "a collaborative trend spotting site run by a team of contributors in Europe, the US, Australia." The "PSKF" bit seems to be a mix of its creators initials: Piers Fawkes and Simon King. This particular article raises some marvellous ontological questions concerning when is a hoax a hoax, and when is it not. I think increasingly we're going to see a lot more faux-hoax memes...... hopefully for grassroots activist purposes and not just as marketing schemes.

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